Thu 05 Mar 2009

• Smart Planning ? Understanding:

1. Why the business exists. What are you there to achieve?
2. What you want to be
3. What you believe in and how you behave
4. Where do you want to get to
5. How you are going to get there

(Defining and expressing this in terms which are as simple as possible helps everyone in the business understand what they are there for and how what they do every day is contributing to the purpose of the business and its objectives. It creates the foundation of your brand and enables your clients to see something different about you. It also enables you to become different by deciding what aspects of what you do are important to you and accentuating them at the expense of other aspects which are less important.)

• Smart Development ? Developing from the bottom of the organisation upwards a set of people who meet the needs of the business.
  
• Smart Recruitment ? Recruiting into the business where necessary infusions of new blood which bring ideas and expertise which the business needs to acquire but which will not destabilise or undermine what the business is trying to achieve.