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Two Key Questions for Law Firms

Mon 28 May 2007

There are 2 bases for competition, differentiation and price.
Most law firms compete on differentiation, or try to.
But can you answer the question:
 
What is it that makes you different from your competitors?
 
All law firms rely on the quality of their people. The service provided is the only product which any firm has to sell.
But can you answer the question:
 
What is it about your firm that will make great people want to work there?
 
If you can answer both without hesitation you have a strong business.
If not why not talk to us.
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